Starting and carrying out a new business is not an easy task today. In old days, businesses used to advertise a lot in newspaper and television. However today, people do not have enough time to watch television or read a newspaper. In today’s world, business depends upon the internet for its presence and promotion. Especially, small and newly emerging business need to show up in the search results on Google first page. On this page, we will highlight some small business SEO techniques and tips for you to boost your rankings up to the first page.
Small Business SEO
SEO for business is an important factor to consider if you want to prevail in the market. Most of the business websites on the internet have great and low competition products, but an un-optimized website makes your websites sit at the back pages of Google.
By proper SEO strategies for your business, you can target potential customers to your website which results in more sales and profits. On the other hand, small businesses can cut down the marketing costs if they invest in cheap SEO packages to grow their business.
SEO is Life for Small Business
SEO is a valuable investment for new businesses if carried out at the right time. If you cannot afford to buy SEO packages as a new business, you can follow the techniques below to optimize your business website and stick to the first page on Google.
1. Google My Business
Whenever starting a new business online, the first thing to grab is Google My Business. It is one of the best ways to show your presence locally and globally on the internet. Choose the right category for your business in the form. You can also add the location of your business so that people near you can you via Google Maps.
2. Optimize your Website Pages
It is one of our best Small Business SEO techniques to follow in 2019. Google is now focusing more on On-Page optimized content. Make sure you use targeted keywords but not too aggressively. It is wise to use LSI Keywords (Synonym of your main keywords) to help Google better understand your content.
In addition to this, make sure you have a long and meaningful Title. One thing more, write an attractive Meta description including the main keyword in that description. SEO on the page is the best techniques to outrank your competitors.
Use Long-tail keywords for your products or services as they are easier to rank at first hand. Furthermore, Long tail keywords have a very low competition versus short keywords.
SEMrush, Keywords Everywhere and Ahrefs are some of the good keywords research tools to grow your business.
3. Study your Competitors
One of the best ways to optimize your website for more traffic is to study what your competitors are doing. Now, your competitors online are way different than the ones in your locality. One of the best ways to study your competitors is to see the search results of Google first page for your relative keyword.
Moreover, you must look for the terms they are ranking for and the backlinks. Again, SEMrush and Ahref can help you steal your competitor’s backlink.
4. Schema Markup is your Best Friend
Yes, it might sound a bit difficult but is one of the best things to have for your small business SEO process. Schema Markup can send information to search engines like Google, Bing, Yandex like business name, timings, address, phone number, ratings, etc
5. Get Customer Reviews
Now we do not advise you to get paid reviews from someone on Fiverr or Upwork. We are talking about reviews from social media platforms. Keep in mind that people nowadays only buy things that have higher ratings or good reviews.
GetFiveStars is one of the best websites to get organic reviews from customers around the world related to your product.
Finally, Small Business SEO is a key factor to grow your ranking in a competitive environment online. If you follow the techniques above, then you will surely see improvements in your rankings online.